Metadata Collection Strategies
By Maish Nichani This article was co-authored with Patrick Lambe of Straits Knowledge and Green Chameleon. Metadata is defined as “data about Read More
How Games Help Students Embrace Failure
The evolution of the chief customer officer — and 3 reasons you don’t need one, yet
The New Kingmakers are a rising force in marketing too
Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t
From Touchpoints to Trust Points™
Customer Experience is the Only Competitive Advantage Left
Why You Must Add Visual Content to the Mix
Designing Better Experiences Through Data
What is the true value of a digital asset?
WARNING: DAM ways to ROI, so many DAM ways to ROI!
Why retargeting is fundamentally broken
Why Did the Marketer Climb the Mountain?
Research and Monitoring Digital Asset Management
How Games Help Students Embrace Failure
The evolution of the chief customer officer — and 3 reasons you don’t need one, yet
The New Kingmakers are a rising force in marketing too
Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t
From Touchpoints to Trust Points™
Customer Experience is the Only Competitive Advantage Left
Why You Must Add Visual Content to the Mix
Designing Better Experiences Through Data
What is the true value of a digital asset?
WARNING: DAM ways to ROI, so many DAM ways to ROI!
Why retargeting is fundamentally broken
Why Did the Marketer Climb the Mountain?
DAM News
The Rising Value Of Brands In The Digital Age
Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed. In fact, it is likely that Read More
Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t
By Jim Stewartson Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even Read More
DAM New York 2013 May 2 & 3, New York
Join your peers at DAM New York 2013! With over 400 attendees anticipated, now is the time to confirm your place at the industry’s leading event. We have a Read More
DAM Useful
DAM Vendors Directory
The directory is a guide to help you drill down into the specifics of vendor types and technology
DAM Maturity Model
Maturity Model Enables Audit, Improvement of Digital Asset Management Capabilities
Charter Members
Cloud Computing News
The New Kingmakers are a rising force in marketing too
BY SCOTT BRINKER In a world powered by software, the developers who create that software — especially the really good ones — are increasingly the center of Read More
Connecting Things to the Internet Does Not an Internet of Things Make
The Internet of Things has continued to emerge as a trend this year within the consumer electronics sector. Everyone’s trying to get into the game, with Read More
Why Are Innovative CIO’s Betting Less On Cloud And Virtualization?
by R “Ray” Wang Innovative CIO’s Betting On Disruptive Technologies That Impact Enterprise Business Value In the Four Personas of the Next Gen Read More
Trends: Seven Priorities In The Shift From CMO to Chief Digital Officer
By R “Ray” Wang Shift From CMO to CDO Is In Progress Today’s marketing strategies increasingly depend more on digital and on data than in the Read More
Big Data News
The Three Transformations of IT
by David Hill Information technology is now in its third transformation. The first was the digitization of business. The second is the continuing Read More
How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully
Imagine if Buzz Lightyear walked up to you and wished you Happy Birthday at a Disney Park. Or if a smart app could predict when you might be hungry based Read More
Data Storytelling: The Ultimate Collection of Resources
By: Zach Gemignan From Edward Tufte’s Visual Explanations, a diagram based on Salman Rushdie‘s description of the Indian epid Kathasaritsagara or Ocean of Read More
Big Data, and its implications on Big Marketing, remains a mystery for many
Big Data: key takeaways from Digital Cream London 2013 by Jon Baron Whilst the discussion was ripe with technical tongue twisters, the overall message was Read More
What is the DAM Foundation
How mature is your business model?
The DAM Maturity Model (DAM-MM) uses 15 dimensions organised into four categories to define the digital asset management ecosystem: People – The human roles, responsibilities, and inter relationships in an organisation’s use and management ofDAM Information – The material and related descriptorsthat enable the use of an asset Systems – The related components that work together to facilitate the lifecycle of assets Processes – The repeatable set of procedures and operations designed to realise each stage of an asset’s lifecycle Focus Areas and Dimensions
DAM Foundation Board
Content Marketing News
Influence marketing: What’s next?
Off
One of the things I took away from the recent SXSW conference is the frenzied search going on to find new ground for our marketing messages. The media Read More
The New Kingmakers are a rising force in marketing too
BY SCOTT BRINKER In a world powered by software, the developers who create that software — especially the really good ones — are increasingly the center of Read More
Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t
By Jim Stewartson Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even Read More
Persuade with Visual Metaphors
While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and Read More
Metadata
Metadata Collection Strategies
By Maish Nichani This article was co-authored with Patrick Lambe of Straits Knowledge and Green Chameleon. Metadata is defined as “data about Read More
The metadata conservation movement
By Tim Cole When we talk about DAM systems, we emphasize the importance and value of assigning and preserving metadata to digital assets. Organizations and Read More
What is the true value of a digital asset?
By Mark Davey For years people who do not really understand the value of metadata correctly assigned to assets have bemoaned the extra time it takes to Read More
What I wish Tim Berners-Lee understood about DRM
Adding DRM to the HTML standard will have far-reaching effects, incompatible with the W3C’s most important policies Adding DRM to the HTML standard Read More
Social Networks
The metadata conservation movement
By Tim Cole When we talk about DAM systems, we emphasize the importance and value of assigning and preserving metadata to digital assets. Organizations and individuals can expend a lot of time and effort populating metadata fields in order to increase the value of their assets Read More
Customer Experience is the Only Competitive Advantage Left
By Sam Fiorella What does it take to be competitive today? I see dozens of articles and books each week that claim to have the answer. Is it becoming a social business, selling your product online, or offering the lowest price? The Global Leaders of Customer Experience Management Read More
4 Truths About Content Marketing Clients
By DOUG KESSLER Joe Pulizzi recently wrote a blog post, 4 Truths About Content Marketing Agencies, that gave us agency types a good kicking. Of course, Joe is right: Many “content marketing agencies” are just old-school marketing agencies with a shiny new label. And, tellingly, Read More
The Five Rs of Content Curation
Why do I constantly update my RSS feed reader? Adding categories, fine tuning reading lists, then upsetting them all over again when I stumble upon several great sites. That’s because I rely on information discovery to push my own thinking. The more I broaden and diversify Read More