Looking for a DAM vendor? Even a long, drawn-out evaluation process is better than none at all.
The need for digital asset management tools has become apparent to many colleges and universities. Over time, these institutions’ digital asset libraries grow exponentially, making it increasingly difficult to find and access their images, video, documents and other media. Marketing campaigns that rely on a combination of new content and archived resources end up handicapped right from the start.
That’s why many are making the decision to learn about DAM (digital asset management) software and implement a solution that meets their unique marketing and communications needs.
Despite knowing that they needed some form of software for managing digital assets, some aren’t sure where to look or what to look for. To make sure that they found the best system for their needs, the an educational institution, like any other, should take its time in reviewing vendors and products for managing digital assets. Clearly, it’s best to find a solution in on an efficient timeline, but it’s worth noting that, even if your organization needs to take years to make a decision on DAM, it’s better to take that time than to scrap the project altogether.
Continues @ http://digitalassetmanagement.com
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- Digital Asset Management Strategies to Grow Your Audience (damfoundation.org)
- Digital Asset Management: Inventory or Production? (damfoundation.org)
- What is Digital Asset Management? (damfoundation.org)
- Journal of Digital Media Management (damfoundation.org)
