While it’s a relatively new kid on the block, the influence space is expanding at a rapid pace, which means thought leadership is expanding and starting to make its mark as well.
Picked fresh from the branches, we’ve compiled five articles representing different perspectives on influence. From the art of measuring influence to a deeper dive into the darker side of social influence scoring – these represent a diverse thought leadership on the role of influence in business and marketing.
So buckle up friends: This should be a fun ride.
Who Are the Real Online Influencers? [INFOGRAPHIC]
On the scale of fantastic infographics (and who doesn’t love these, honestly), this is a solid contender for the top end.
The infographic presents some rather compelling insights on the history of influence and how consumers are influenced by others (hint: they are influenced most by peers). For businesses trying to better understand influence marketing and how content spreads online, this is definitely worth a look.
Check out the infographic from Crowdtap on Mashable – Who Are the Real Online Influencers? [INFOGRAPHIC]
Klout scores feed a social media sickness
Mark Schaefer, author of Return on Influence and Executive Director at Schaefer Marketing Solutions, tackles a hot button issue:
Continues @ http://appinions.com/