Imagine you search for a camera, say a Canon EOS 60D, and in addition to the usual search results you’re as well offered a choice of actions you can perform on it, for example share the result with a friend, write a review for the item or, why not directly buy it?
Sounds far fetched? Not at all. In fact, all the necessary components are available and deployed. With Schema.org we have a way to describe the things we publish on our Web pages, such as books or cameras and with WebIntents we have a technology at hand that allows us to interact with these things in a flexible way.
Continues @ http://webofdata.wordpress.com