As of today, the Brain Traffic team has been landing its own quad regularly for more than a year. But our quad isn’t an ice-skating feat—it’s an infographic describing the critical components we consider in every content strategy.
What It All Means
At the center is the core content strategy, the central idea for using content to achieve an organization’s business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):
- Substance—What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience?
- Structure—How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.)
- Workflow—What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
- Governance—How are key decisions about content and content strategy made? How are changes initiated and communicated?
Continues @ http://blog.braintraffic.com