by Mark Davey
Dear reader I would like to warn you, if you continue to read this bit of Friday fun a meme will be placed inside your head and you will not be able to stop it rolling in your mind, for sometime to come. A meme like a virus is spread from one carrier to the next, you will be infected and will infect others … Hey, or you could just stop reading now … or could you?
We all know the acronym ROI is return on investment, some of us pronounce it R.O.I with each letter said out loud and others especially in the US and UK pronounce it ROY, like the boys name. For this exercise in meme transference and content marketing I would like yo to think of it as ROY.
So, lets try this DAM ways to ROY, some many DAM ways to ROY.
My main focus here is not the tangible financial asset return, but the intangible asset values we are now starting to see come to the fore as we merge digital assets with human intellect and interpretation.
By the way this is not some random madness I dreamt up this morning. I am about to go on a DAM tour with Elvis and Canto, and have been putting together my reaserch over the last few years looking deeply into what we will see happen in digital media over the coming years and Digital Asset Managements place in the future of all digital communications, metrics and analysis. Thus as any good DAM rock start knows, if you are gigging with Elvis, you better have a banging tune that will rock the house
And yes, you guessed it my tune and soon to be yours is DAM ways to ROI, so many DAM ways to ROI!
Now I would like you to watch the following video, with a view not just on the multitudinous aspects of Digital Asset Managements return on investment, return on innovation, return on integration, return on influence, return on information etc. But how great content marketing has a viral effect that touches the intangible asset value of all of us.
Last warning. you will wake up with this in your head.
Well I did warn you. Now lets take a look at the reactions from teenagers to see how well the public service announcement worked in meme transference.
They say kids just tune out advertising, but here is a quote from my 8 year old daughter.
” That is such a stupid thing to make for a safety advert …. Metro Trains lol”
Asked weeks later who made the add for dumb ways to die …. “Metro”
So, on my DAM tour, I would like to reach out to you poets and musicians song writers and amdrams, can you add your own DAM ways to ROI. And I promise to sing it at the Canto and Elvis events and will publish the reactions for DAM ways to ROI in a few weeks.
Happy weekend and sorry.