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Creating a Content Management Strategy to Achieve Marketing Greatness

Posted by digitalassetman
/ May 2, 2012 / Leave a comment

By James Latham, OpenText Solutions POV, @jlatham Chief marketing officers face many challenges in today’s business world—the advent of social media, the growth in use of smartphones and the vastness of global markets with different priorities, just to name a few. While it is generally accepted that people are happy about these...

Posted in Content Marketing, Social Media

Tagged Chief marketing officer, Marketing, Social Media
The Rise of the Marketing Entrepreneur

Posted by digitalassetman
/ January 27, 2012 / Leave a comment

by Patrick Spenner, THE number one problem that B2C Chief Marketing Officers are reporting as they look ahead into 2012 and beyond is that the marketing systems they oversee are far too slow to keep up with the pace of change in the consumer and market landscape. There are lots of reasons...

Posted in Content Marketing

Tagged Brand, Chief marketing officer, Marketing, Marketing and Advertising
Survey: 71% of CMOs Feel Unprepared For Today’s Market

Posted by digitalassetman
/ October 17, 2011 / Leave a comment

As CMOs go full-force into planning mode for their 2012 marketing strategy, a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the...

Posted in Content Marketing, Marketing Automation Management, Social Media

Tagged Chief marketing officer, marketing management, Social Media
4 Reasons Your CMO Will Love Marketing Automation

Posted by digitalassetman
/ September 7, 2011 / Leave a comment

Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partnerDemandbase. Previously the Senior Director of Global Marketing Operations at Polycom, Jennifer is experienced at demonstrating the marketing’s impact on revenue and driving alignment with sales. You and your team decided that now...

Posted in Digital Assets, Marketing Automation Management

Tagged Chief marketing officer, Marketing automation

The Rise of the Marketing Entrepreneur

4 Reasons Your CMO Will Love Marketing Automation

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