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No-pout Routes: Ways to Do Content Strategy on a Budget

Posted by digitalassetman
/ April 18, 2012 / Leave a comment

by Melissa Rach Maybe you’re a small organization. Or maybe you’re trying to introduce content strategy to a large one. Either way, getting the budget for a full-fledged content strategy can be a challenge. But never fear, just because you don’t have a lot of budget doesn’t mean you have...

Posted in Content Marketing

Tagged CM, ContentStrategy, User-generated content
Show Me the Content Strategy!

Posted by digitalassetman
/ April 13, 2012 / Leave a comment

by Julie Vollenweider Hi, Brain Traffic. Before we continue, can you send me an example content strategy? It’s quite common for me to hear this question during preliminary conversations for project work. Despite being a regular request, it’s not an easy one to answer, for three main reasons: Differences in vocabulary (how...

Posted in Content Marketing

Tagged CM, content strategy, Site Management
Save, Sync, Share or Serve – Which Do You Really Need

Posted by digitalassetman
/ March 20, 2012 / Leave a comment

by Lee Dallas The number of content management offerings in the cloud continues to expand and even for a “seasoned” ECM professional the ambiguous marketing and feature overlap can be confusing. I have been experimenting lately with several of them and have come to realize that while all of these applications at...

Posted in CM

Tagged CM, Enterprise Content Management
Future-Ready Content

Posted by digitalassetman
/ February 29, 2012 / Leave a comment

by SARA WACHTER-BOETTCHER The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting...

Posted in Content Marketing, Metadata, Taxonomy

Tagged CM, ContentStrategy
Keeping Your Content Alive, With or Without SharePoint

Posted by digitalassetman
/ January 27, 2012 / Leave a comment

by Laurence Hart @piewords Last week I called SharePoint a legacy system and that there were many document graveyards/coffins out there built upon SharePoint. I also said that SharePoint was just the latest Content Management system to host document graveyards. This lead to an entertaining discussion as well as related articles by Ron Miller questioning the...

Posted in CM

Tagged CM, Content management system, Microsoft SharePoint
Redefining which content has value

Posted by digitalassetman
/ January 19, 2012 / Leave a comment

by JOHN EINAR SANDVAND Looking for ways to make users pay for digital content, many editors consistently make a wrong assumption: That stories from the printed newspaper have higher value than the web stories. I have read it numerous times: Interviews with chief editors who present the fact that a story...

Posted in Content Marketing

Tagged CM, content
Why isn’t Enterprise Search Mission Critical?

Posted by digitalassetman
/ October 31, 2011 / Leave a comment

Why isn’t “search” the logical end-point in any content and information management activity. If we don’t care about being able to find valued and valuable information, why bother with any of the myriad technologies employed to capture, organize, categorize, store, and analyze content. What on earth is the point of...

Posted in Enterprise 2.0, Enterprise Content Management

Tagged CM, Enterprise search
Why Dynamic Content and Content Choreography Is Critical to Information Management

Posted by digitalassetman
/ August 24, 2011 / Leave a comment

The most important strategy for dealing with vastly increasing quantity of information is to improve the relevance of information presented to the user. This means finding exactly what a user needs when they need it in the format and context that they need it in. Dynamic content management combines sophisticated...

Posted in Content Marketing

Tagged CM, Dynamic web page
The Greatest Secret of IT Revealed

Posted by digitalassetman
/ June 17, 2011 / Leave a comment

The secret is – your IT department really does hate you. That’s right. You are not paranoid and it is not your imagination. Before you cringe and get defensive you have to understand that this is a conditioned response brought on by the horribly dysfunctional relationship between IT departments and the...

Posted in Mobile Asset Management

Tagged CM, mobile content management

No-pout Routes: Ways to Do Content Strategy on a Budget

Show Me the Content Strategy!

Save, Sync, Share or Serve – Which Do You Really Need

Future-Ready Content

Keeping Your Content Alive, With or Without SharePoint

Redefining which content has value

Why isn’t Enterprise Search Mission Critical?

Why Dynamic Content and Content Choreography Is Critical to Information Management

The Greatest Secret of IT Revealed

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