Heidi Cohen Content marketing that delivers high-quality, relevant information yielding measurable results without promotional push should be on every marketer’s 2012 priority list. (Here are more insights on content marketing.) Not only because content marketing fuels social media, search, and sales but also because it’s more credible than advertising. Content marketing in the form of...

I recently had an interesting discussion withRon Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great for blog posts...