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Why Putting Social Technology Before Strategy is Risky Business

Posted by digitalassetman
/ May 18, 2012 / Leave a comment

by KATHI KRUSE For the past few years, I’ve been either a participant or an attendee in just about every automotive retail marketing conference. There are a lot of great minds today helping dealers acclimate to the ever-changing world of Social Media. The one drawback to all of this information...

Posted in Content Marketing, Social Media

Tagged content strategy, Social Media, Social presence theory
Show Me the Content Strategy!

Posted by digitalassetman
/ April 13, 2012 / Leave a comment

by Julie Vollenweider Hi, Brain Traffic. Before we continue, can you send me an example content strategy? It’s quite common for me to hear this question during preliminary conversations for project work. Despite being a regular request, it’s not an easy one to answer, for three main reasons: Differences in vocabulary (how...

Posted in Content Marketing

Tagged CM, content strategy, Site Management
Building a content risk matrix

Posted by digitalassetman
/ April 2, 2012 / Leave a comment

The risks around publishing in traditional print mode can be mapped very clearly to the fundamentals of accuracy and appropriateness, as well as our legal obligations not to defame. We developed the rules for this over hundreds of years. This framework underpins our credibility as individuals (authors) and as businesses...

Posted in CM, Content Marketing

Tagged content audit, content strategy
The Basics of Taxonomy Use and Maintenance

Posted by digitalassetman
/ January 20, 2012 / Leave a comment

Posted by Theresa Putkey While working on a project last year, I needed to educate my client on what a taxonomy is, how it fit in with the ubiquitous word “metadata,” when to use a taxonomy. The client also wanted to maintain their taxonomy on an ongoing basis, without my input,...

Posted in Taxonomy

Tagged content strategy, Information architecture, Metadata
Governance – where to draw the line?

Posted by digitalassetman
/ January 15, 2012 / Leave a comment

Back in the days of the wild, wild, west, gun fighters and bank robbers ran amok. Gentle folk were afraid for the lives and street brawls were commonplace. Okay, it was exciting, but reputable companies – I mean folks – stayed in the big cities and left the frontier towns...

Posted in Content Marketing

Tagged content strategy, digital governance
Is Content an Asset or an Expense?

Posted by digitalassetman
/ December 13, 2011 / Leave a comment

Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as anasset? The answer is no…no almost across the board. Marketers view spending on content marketing as an expense. This is something we as marketing professionals have to change. First some questions. What Is an Asset? According to Investopedia, an asset...

Posted in Content Marketing

Tagged content strategy

Show Me the Content Strategy!

Building a content risk matrix

The Basics of Taxonomy Use and Maintenance

Governance – where to draw the line?

Is Content an Asset or an Expense?

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