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Marketing Automation Skills are Scarce: Vendor Strategies to Close the Gap

Posted by digitalassetman
/ December 15, 2011 / Leave a comment

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. For...

Posted in Marketing Automation Management, Trends

Tagged Automation, Customer relationship management, Lead scoring, Marketing automation
Why CIOs are increasingly interested in Digital Asset Management

Posted by digitalassetman
/ October 13, 2011 / Leave a comment

By ADAM Software – Pieter Casneuf (CEO) & Philippe Coulon (Business Development) New technologies have created many new types of marketing and have increased the relative importance of marketing activities within (global) corporations. Marketing however has not been subject to the same levels of accountability found in other domains, such...

Posted in DAM, Data mining, KM, Marketing Automation Management

Tagged Business Intelligence, CIO, CMO, Customer relationship management, DAM
Is CRM technology killing customer experience management?

Posted by digitalassetman
/ October 3, 2011 / Leave a comment

Colin Shaw explains how evidence suggests that investment in CRM technology could be leading to the homogenisation or demise of customer experience management. The results from the 2011 Beyond Philosophy Global Customer Experience Management Survey indicate an alarming trend: while organisations are spending more than ever on data-driven customer relationship management (CRM) they are sacrificing the...

Posted in Data mining, Trends

Tagged Customer Management, Customer relationship management
Top 10 Memorable Quotes from the CIO-CMO Forum

Posted by digitalassetman
/ September 26, 2011 / Leave a comment

Yesterday, I attended Forrester’s inaugural CIO-CMO Forum. Sharyn Leaver, one of the hosts from Forrester, kicked off the event by saying, “This is the first time we’ve brought CIOs and CMOs together in the same room — hope everyone comes out alive.” Nervous laughter. And so began a fascinating day...

Posted in DAM

Tagged Customer relationship management, Digital Asset Management (DAM), Marketing automation

Marketing Automation Skills are Scarce: Vendor Strategies to Close the Gap

Why CIOs are increasingly interested in Digital Asset Management

Is CRM technology killing customer experience management?

Top 10 Memorable Quotes from the CIO-CMO Forum

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