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  1. IMT announces sports digital asset management

    Posted by digitalassetman
    / February 27, 2012 / Leave a comment
    Essential for the Successful Future of Teams, Leagues, Universities & Associations Integrated Media Technologies, Inc. (IMT) has announced a new Sports Digital Asset Management Service specifically designed for the athletics industry.  For sports content owners and producers, having a digital asset management strategy has become an essential part of doing...
    Posted in Brand Resource Management, DAM, MAM
    Tagged DAM, Digital asset, Digital media
  2. Marketing Technology is the Future of Business

    Posted by digitalassetman
    / February 23, 2012 / Leave a comment
    By Chris Horton, The fusion of marketing and technology represents one of the biggest transformations in the history of business. The countless efficiencies of technology have forever redefined marketing practices. Yet the fundamental core of marketing has not changed. Marketing is about communication. Businesses forever strive to reach their audience and...
    Posted in Digital Assets, MAM, Marketing Content Management
    Tagged Digital media, marketing technology
  3. Journal of Digital Media Management

    Posted by digitalassetman
    / February 1, 2012 / Leave a comment
    Journal of Digital Media Management is the major new peer-reviewed, professional journal for all those involved in the capture, storage and effective application of digital media assets. Each quarterly 100-page issue publishes in-depth articles and real case studies written by leading experts in the field. Topics range from lessons learned in...
    Posted in DAM, DAM Case studies
    Tagged DAM, Digital asset, Digital media
  4. Digital Content Explosion and Convergence

    Posted by digitalassetman
    / November 23, 2011 / Leave a comment
    Digital Content Explosion and Convergence are Growth Drivers of the Digital Media Market in India, notes Frost & Sullivan Frost & Sullivan recently hosted the Digital Media – India Summit 2011, which addressed the challenges of emerging technologies such as digital television, digital asset management, over-the-top (OTT) content distribution on...
    Posted in DAM
    Tagged DAM (Digital Asset Management), Digital media
  5. The Blind Spot in Marketing Budgets

    Posted by digitalassetman
    / October 12, 2011 / Leave a comment
    For as long as I can remember marketing surveys have regularly arrived in my inbox asking for answers to questions designed to capture trends in marketing activities and spend. The format is pretty consistent; ‘over the coming year are you planning to spend more / same / less on the...
    Posted in Content Marketing, Social Media, Trends
    Tagged Advertising, Digital media, Marketing

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