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The tech talent time bomb in marketing

Posted by digitalassetman
/ May 2, 2012 / Leave a comment

By Scott Brinker One of the other points that leaped out at me in theEconsultancy/Adobe report I discussed earlier this week — Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? — was the increasing challenges of finding good technical talent. Under the heading “the tech talent time bomb,” the report cites research...

Posted in Big Data, Marketing Automation Management

Tagged Analytical skill, bigdata, Marketing and Advertising
Demystifying social media

Posted by digitalassetman
/ April 24, 2012 / Leave a comment

As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. Roxane Divol, David Edelman, and Hugo Sarrazin Executives certainly know what social media is. After all,...

Posted in Social Media

Tagged Brand, Marketing and Advertising, Social Media
The Rise of the Marketing Entrepreneur

Posted by digitalassetman
/ January 27, 2012 / Leave a comment

by Patrick Spenner, THE number one problem that B2C Chief Marketing Officers are reporting as they look ahead into 2012 and beyond is that the marketing systems they oversee are far too slow to keep up with the pace of change in the consumer and market landscape. There are lots of reasons...

Posted in Content Marketing

Tagged Brand, Chief marketing officer, Marketing, Marketing and Advertising
What is Ambient Advertising?

Posted by digitalassetman
/ January 20, 2012 / Leave a comment

Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format...

Posted in Trends

Tagged Ambient Advertising, Marketing and Advertising
Exponentially increasing information will dramatically change marketing

Posted by digitalassetman
/ January 16, 2012 / Leave a comment

By Paul Adams @ http://www.thinkoutsidein.com/ When I was growing up, we had a set of encyclopedias in our house. I often looked at these encyclopedias as a child, and thought that if I read all of them, I’d know almost everything (Of course, I never did read all of them). The access I...

Posted in Content Marketing, Social Media

Tagged Marketing and Advertising
What’s Your Influence Gap?

Posted by digitalassetman
/ December 16, 2011 / Leave a comment

As brands focus on building relationships with various stakeholders and share content about what they are doing, their ability to discover and enter into targeted conversations with influencers is becoming increasingly important. As part of this process, an important issue is getting a clear handle on how many and...

Posted in Data mining, Social Media, Trends

Tagged Brand, Marketing and Advertising, Positioning, Strategic
Marketing Tools and Technology – How Does A Marketer Decide?

Posted by digitalassetman
/ August 17, 2011 / Leave a comment

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social...

Posted in Trends

Tagged Marketing and Advertising, Social Media
10 key predictions on the future of online marketing

Posted by digitalassetman
/ July 14, 2011 / Leave a comment

Article Highlights By 2016…. Regulators will seal our legal fate Auction based buys will capture the real value of a marketing impression Television will cease to be the spoke of the consumer advertising wheel We will not be buying ad space, we will be buying audiences Facebook will become the...

Posted in Trends

Tagged Marketing and Advertising

The tech talent time bomb in marketing

The Rise of the Marketing Entrepreneur

What is Ambient Advertising?

10 key predictions on the future of online marketing

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