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Brand Marketing’s New Currency

Posted by digitalassetman
/ May 15, 2012 / Leave a comment

by: J. Walker Smith, Executive Chairman, The Futures Company In the late 1980s and early 1990s, neuroscientists at the University of Parma discovered mirror neurons in our premotor cortex that fire when we perform an action and also when we observe others performing the same action. For example, the neurons that fire when...

Posted in Brand Resource Management, Content Marketing, Social Media

Tagged Social network, Social Sciences
Sensemaking: Turning What We Know Into What Must Be.

Posted by digitalassetman
/ April 4, 2012 / Leave a comment

When Columbus set out to discover America, he didn’t have a map that had America on it. That was the whole point of discovering it. Centuries ago people were sailing the world with incomplete maps. Some knew that the earth was a sphere. A globe. A ball. A round thing....

Posted in Data mining, KM, Social Media

Tagged KM, Sensemaking, Social network
Report: The Rise of Digital Influence and How to Measure It

Posted by digitalassetman
/ March 22, 2012 / Leave a comment

by Brian Solis About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Influence.” Not a traditional market report, it was written...

Posted in Influence, Social Media

Tagged Media influence, Social influence, Social network
The benefits and concerns of Social

Posted by digitalassetman
/ March 19, 2012 / Leave a comment

By Martijn Linssen This post is the last in a series of six that deals with Social Business and Social Enterprise. The goal of the series: to explore the pros and cons of Social Business and Social Enterprise, given the current odds, and fast-forwarding to business opportunities now and in the near future...

Posted in Social Media, Trends

Tagged social business, Social enterprise, Social network
Making Business Decisions Through Data

Posted by digitalassetman
/ December 19, 2011 / Leave a comment

Co-produced with Chuck Hemann on Edelman Digital What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data....

Posted in Data mining, Social Media

Tagged Data, Social network
Why Email Can’t and Won’t Die

Posted by digitalassetman
/ October 27, 2011 / Leave a comment

When you think about it there are really only two things that are unique to every individual, their email and their phone number. This is important when we talk about emergent collaboration especially when the topic of moving people away from email comes up. I know that there are many...

Posted in Digital Assets, Social Media

Tagged Social network
Why Your Influencers Matter Now More Than Ever

Posted by digitalassetman
/ October 10, 2011 / Leave a comment

Say the word “influencer” among any social media or marketing crowd, and you’re sure to generate a full range of fiercely passionate opinions. Though it may be the topic du jour, influence marketing is hardly a new concept. For decades, marketers have sought to identify and engage the opinion leaders, influencers, and voices who have...

Posted in Trends

Tagged Social Media, Social network
Five reasons news companies should have a strong presence in social media

Posted by digitalassetman
/ September 26, 2011 / Leave a comment

In 2011 it is no longer possible to be a top professional journalist without mastering social media. Here are five reasons why news organizations need to care about the new trends. Social media is starting to become an integrated part of the work of many news organizations. Yet many...

Posted in Social Media

Tagged Social network
Using 20 Billion Data Points, Goodreads Will Recommend Your Next Book

Posted by digitalassetman
/ September 15, 2011 / Leave a comment

Goodreads, a social network that lets readers rate and review books, haslaunched a recommendation engine designed to help users choose what to read next. The new feature comes six months after the startup acquired Discovereads, a book recommendation engine which is something CEO Otis Chandler cited as a sought-after feature among Goodreads...

Posted in Data mining, Digital Assets

Tagged Data point, news, Recommender system, Social network

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