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  1. Make Mine Mobile: Seven Reasons to Add Video to Your Mobile Marketing

    Posted by digitalassetman
    / April 11, 2012 / Leave a comment
    A guest blog post by Judith Coley of Vuclip. Consumers are becoming more mobile. Mobile-phone subscriptions outnumber the fixed-line variety by nearly 2-to-1 in the United States as reported by Slate and the New America Foundation. Technology research firm Gartner projects that, by 2015, total mobile advertising revenue will reach $20.6 billion. The opportunity for...
    Posted in Mobile Asset Management, Social Media, Trends, VAM
    Tagged Mobile content, Mobile device, Video, Video Asset Management
  2. Turning your Talents to Online Video Marketing

    Posted by digitalassetman
    / March 28, 2012 / Leave a comment
    by Byron White In a report released in December 2010, “Forbes” magazine reported that given a choice of an online video or text on the same page, 59 percent of senior level executive would watch the video first. The report offered a few other statistics that could be concerning for freelance...
    Posted in Trends, VAM
    Tagged Video Asset Management, Video production
  3. Get Dynamic with Digital Assets

    Posted by digitalassetman
    / February 28, 2012 / Leave a comment
       Digital assets, including photos, artwork, audio, and videos must be integrated into constantly changing contexts, across multiple delivery channels.  This creates enormous challenges for producers and content curators.  Consequently, the importance of tools and methodologies that allow relevant content to be identified and managed from creation to access is...
    Posted in DAM, Digital Assets
    Tagged Content Choreography, DAM, DAM (Digital Asset Management), Digital asset, Video Asset Management
  4. The State Of HTML5 Video – Growing, But Also Kind Of A Mess

    Posted by digitalassetman
    / February 1, 2012 / Leave a comment
    Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way...
    Posted in VAM
    Tagged HTML5, HTML5 video, Video Asset Management
  5. Reuters Beta Video Search With Facial Recognition Technology

    Posted by digitalassetman
    / October 24, 2011 / Leave a comment
    Have you heard about Viewdle?  A recent post on techcrunch reviewed this interesting video search technology company.  Viewdle was one of the companies that was selected to participate in the Techcrunch 40 Conference. So, it turns out that Reuters Video is now beta testing Viewdle’s facial recognition technology to power their new video search...
    Posted in DAM Foundation, VAM
    Tagged Face Recognition, Facial recognition system, Video Asset Management
  6. Video Asset Management Technology Overview

    Posted by digitalassetman
    / August 5, 2011 / Leave a comment
    MerlinOne CEO, David Tenenbaum explains the origins of the Merlin Digital Asset Management system and its ability to search video with speech-to-text technology.
    Posted in VAM
    Tagged DAM, Information Assets, Metadata, Video Asset Management
  7. Video As Project Documentation

    Posted by digitalassetman
    / August 4, 2011 / 1 Comment
    Everybody hates doing documentation. Anyone who claims to enjoy doing should be on some kind of watch list. Robin East (@insidedctm) asked the question on twitter today project documentation: “documents” on their own are totally inadequate. Wikis are barely better. Anyone tried something else? The most effective documentation experience I ever had...
    Posted in Document Management, VAM
    Tagged Document Management, Documentation, Video Asset Management
  8. The Dawn of the Zettabyte Era [INFOGRAPHIC]

    Posted by digitalassetman
    / June 29, 2011 / Leave a comment
    It’s common knowledge that the amount of online rich media consumption is increasing exponentially on an annual basis. But how much video traffic is projected over the next five years? And what does this growth really mean for global residential, business, and mobile subscribers and the service providers that support...
    Posted in Trends, VAM
    Tagged news, Video Asset Management

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