white paperDAM Foundation Creating the standards in digital asset management

Whitepaper: Digital Asset Management and the Marketing Technologist

Posted by digitalassetman
/ May 14, 2012 / Leave a comment

The combination of DAM software and a marketing technologist brings an organization the skills needed to achieve maximum efficiency, relevance and engagement in marketing campaigns. By Mark Davey, Founder, DAM Foundation With so many channels, verticals and devices, it’s no wonder a new breed of marketer is taking over with...

Posted in DAM, Digital Asset Management 360, Marketing Content Management, Trends

Tagged DAM, Marketing Technologist, white paper
Digital Asset Management: SaaS, on-premises or open-source?

Posted by digitalassetman
/ November 18, 2011 / Leave a comment

There’s a wide variety of digital asset management software choice out there. Among the differentiators are price, add-on features, customer service and user interface. But perhaps the most substantive way of characterizing solutions is to identify SaaS, open-source and installed (or on-premises) software. One common mistake is to assume that...

Posted in DAM

Tagged DAM, Open Source, Software as a service, white paper
A guide to the lifeblood of Digital Asset Management

Posted by digitalassetman
/ September 18, 2011 / Leave a comment

Key concepts and best practices for using metadata in digital asset management systems. Do you know what digital assets you have and how to identify, organize, and describe them? This should not be rushed, as this is critical to the impact your DAM system’s use will have on your overall efficiency...

Posted in DAM, Metadata, Taxonomy

Tagged Controlled vocabulary, DAM, Metadata, Taxonomy, white paper
Marketing is subject to constant change. Digital Asset Management is the enabler!

Posted by digitalassetman
/ July 21, 2011 / 1 Comment

Marketing has seen highs and lows, always reinventing itself as new themes, technologies and concepts appear. Today, marketing is a battle to be “always on and available”, via any device or distribution channel. As cloud-based technology and strategies emerge, marketing departments are becoming less reliant on their internal IT resources and turning to...

Posted in DAM

Tagged DAM, marketing asset management, white paper

Whitepaper: Digital Asset Management and the Marketing Technologist

Digital Asset Management: SaaS, on-premises or open-source?

A guide to the lifeblood of Digital Asset Management

Marketing is subject to constant change. Digital Asset Management is the enabler!

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